The purpose of the Northwest Arkansas Hispanic Heritage Festival is to provide a unique opportunity for accessing the arts, culture and recreation of Hispanic/Latino Arkansans/Americans, while improving overall quality of life for all people in NWA, regardless of income, by celebrating the many contributions and history of this important population base. This is our region’s fastest growing and second largest demographic, more than doubling in both Benton and Washington Counties over the last decade to more than 30,000 residents each respectively. The Fayetteville Chamber partnered with Univision Arkansas, and several other community leaders, and the vision of the NWA Hispanic Heritage Festival became a reality.
The Northwest Arkansas Hispanic Heritage Festival helps our community kick-off National Hispanic Heritage month that runs from mid-September to mid-October annually. This family-friendly event offers a variety of educational and entertainment offerings, including: arts and crafts, a beauty pageant, a children’s area, cooking and dance contests/ lessons, exhibitors and vendors, a health fair and live musical performances from local and regionally renowned artists.
100% of net proceeds generated by the festival will stay in Northwest Arkansas. Funds will be reinvested in Hispanic/Latino-related community education efforts and used to support future festivals, further building upon Northwest Arkansas’s excellent reputation for acceptance, diversity and hospitality.